Sales Professionals
Turn Your Social Media Account into a Lead Generating Machine
Learn Effective Social Media Lead Generation in Three Phases While Building Your First Successful Online Campaign During this 5-Week, Hands-On, LIVE Training Event
Phase 1 - BOSS Fundamentals
Bullseye Targeting
March 26
7:00 PM - 8:00 PM Eastern
Who is Your Ideal Prospect?
Let's get clear or let's not play. The realization that you can't be all things to all people needs to sink in quickly. You have multiple products, each with an optimal appeal to a specific audience. It's time to get clear.
Who is the ideal client for each product set? What is your value proposition to each? Why is your product a good fit for them, and why should they care? You'll learn to reach your target audience with precision so that ALL of your marketing resonates deeply.
Resource Power
March 28
7:00 PM - 8:00 PM Eastern
What Tools Do You Already Have?
If you're like the rest of us, you have a virtual treasure trove of resources at your fingertips for marketing your products and services. In fact, you probably have so much, you're not even sure where all of it is or what you really have in your marketing toolbox.
The time has come to assess your assets and uncover the hidden gems that can take your prospect and client communication to the next level.
Irresistible Offer
April 2
7:00 PM - 8:00 PM Eastern
How to Get The Prospect's Attention
No one has ever said "I think I'll hop on Facebook real quick and see who's got the best deals on insurance today." People are not going on social media to buy things they're going there to be social. So how is it that businesses use it so effectively to generate leads and sales?
It's simple, you have to start with an offer so irresistible that people will stop watching cat videos, pay attention and take action. What does that look like? We'll go through that together in this module.
Phase 2 - BOSS System Design
Profit Design
April 4
7:00 PM - 8:00 PM Eastern
Creating the Prospect's Journey
You've laid the foundation, now it's time to start building your Profit Campaign. Learn how to select the right social media platform; how to design the customer's journey; what tools to use and when to use them.
You'll learn the basic campaign building blocks, the seven core campaign structures and how to choose the one that best aligns with the platform, your products, your audience and your goals.
Nail the Content
April 9
7:00 PM - 8:00 PM Eastern
What to Say and When to Say It
Your ability to put the right content, in front of the right person, at the right time is the fuel that runs the campaign. In this module, you'll learn the 5 stages of change that your prospects progress through in their journey through your profit campaign.
You'll learn the differences between Top of Funnel, Middle of Funnel and Bottom of Funnel content and the best ways to deliver each type.
Killer Ad Design
April 11
7:00 PM - 8:00 PM Eastern
Crafting Effective Ads and Posts
Learning how to design punchy, attention-grabbing ads is as much science as it is art. In this module, you'll learn how to craft effective headlines, ad copy and calls-to-action; the best sources for images and the best ways to use video in your ads and posts.
Do this right and you'll fill you'll fill your campaign with enough leads to keep your sales pipeline full of qualified prospects, ready to talk with you.
Phase 3 - BOSS Execution
Unlimited Traffic
April 16
7:00 PM - 8:00 PM Eastern
How Many Leads Do You Want?
You've laid the foundation and built the system, now it's time to put it in action. In this module, you'll learn how to turn on the traffic engine, effectively target your audience, how to generate organic traffic and the correct approach to paid traffic.
Lead Maximizers
April 18
7:00 PM - 8:00 PM Eastern
Optimizing Your Campaigns
Maximizing the effectiveness of your profit campaign is essential. In this module, you'll learn how to establish your baseline, conduct effective split-testing and how to interpret your analytic data.
Smart Growth
April 23
7:00 PM - 8:00 PM Eastern
Multiple Campaigns and Platforms
Congratulations! You've launched your first social media, lead generation campaign. Ready to take your results to the next level? Here, you'll learn how to link and stack multiple campaigns to scale your results and grow your sales.
MEET YOUR INSTRUCTOR
Damon Cockrel
Entrepreneur, Speaker & Best-Selling Author
Damon has been coaching entrepreneurs and sales professionals for over 30 years.
His teams and students have been responsible for millions in goods and services provided to retail consumers, local businesses, schools and government.
Damon's influence was recognized by the National Academy of Best-Selling Authors with a Thought Leader of the Year nomination and he remains committed to leveling the playing field so that small and medium enterprises can win against larger, more dominant, competitors.
We Won't Let You Fail Guarantee
We are dedicated to your success. Attend the sessions. Take advantage of the Q&A calls, Office Hours and private Facebook group. Our team is committed to working with you to get that first campaign up and running.
